Richie Mateo: paid media, social media, and websites in Greater Boston

Richie Mateo is a paid media manager based in Greater Boston, Massachusetts. He runs Google Ads, Google Local Services Ads, and Meta (Facebook and Instagram) ads, manages social media accounts, and builds websites for local businesses from Boston to the North Shore, judging campaigns on booked jobs and revenue rather than clicks.

Experience

• Paid Media Manager, Fagone Plumbing, Heating & HVAC, Marblehead, MA (2026 to present): Google Ads, Local Services Ads, Meta ads, conversion tracking, and weekly reporting.
• Digital Marketing Manager, Salem Historical and Haunted Tours, Salem, MA (2024 to 2026): grew the Tours of Salem Facebook group past 150,000 members; website, email newsletters, seasonal promotions, and tour sign design.
• Marketing Manager, Kings Dining & Entertainment, Boston, MA (2022 to 2024): social media, SEO, paid ads, events, and promotions.
• Social Media Manager, Slacker University, Boston, MA (2021 to 2023): social content and a national brand ambassador network.

Websites

• Fagone Plumbing, Heating & HVAC
• Tours of Salem
• Salem Historical Tours
• Tonight in Boston
• Tonight in Lynn
• North Shore Junk Crew
• AI Casino Edge
• Oddhawk
• Mateo Media

Skills

Google Ads, Meta Ads, Google Local Services Ads, YouTube and Display, conversion tracking, GA4, SEO, social media growth, email marketing, web design, and lead-to-revenue reporting. B.S. in Business Administration, Cazenovia College.